FANCY JEWELRY AND WATCHES

Today the price of gold at the market is increasing day to day and it is at a height which cannot be reached by a middle class person. The purpose of jewels is to add extra grace to a human in any occasions. So keeping on mind the price of pure carat gold in the market nowadays people have turned their attention towards fancy jewels available in the local markets. These fancy jewels are replica of the traditional gold ornaments but with lesser reliability. In early days, people visit the jewelry shops whenever possible to purchase ornaments. But the situation is not like that. Purchasing of gold is being less at present. People purchase gold for marriage occasion and save them as Bridal jewelry sets.At present the jewelry trays to store the golden ornaments is filled by less number of golden ornaments and more number of the fancy jewels.

The other fancy product for which people are crazy about is the watches. There are many branded companies that manufacture and market watches for the consumers ranging over two extremes. But still people go craze with the fancy watches manufactured locally and this is mainly because of the design and the outlook of the watch. However people go crazy with the fancy products like jewels and watches they cannot rely on their durability. In case of jewelry the coating that gives shine as gold will not stay for long time. Similarly the watches are less durable and most of them are designed as use and throw watches.

The mind set automatically changes for the people and select the virtual leaving behind the original. This approach of people may save their pocket at that instant but for the need at the future they can’t utilize the virtual. Now the fancy products are like casual shoes that can be changed when life ends. The people must think that purchasing gold is the best investment where there is no loss. At times of emergency the golden ornaments will lend a hand while the others do nothing. So the people must think over it and must not hesitate in investing gold. As there is a proverb, “All glitters is not gold”, people must understand the nature and merit of possessing the gold jewels with them.

The people also look the watches with the same intention as with the jewels. Going craze with sleek design and shapes they fall with the local products. As in the case of branded watches more or less same design and shape is followed by the companies. The reliability and durability of the branded watches is no way near with those of local products. Getting new watches after old one fails doesn’t make profit for them. Like gold, people must bear the one time investment in purchasing a time piece and relax for entire working period. Knowing the craze of the people, companies started marketing watches of various designs that attracts people. Thus people should opt for the branded original products and rely on them.